Publication record
- Original publication period
- July–December 2025
- Digitized / uploaded online
- August 10, 2026
The digitization/upload date records when this file was added to the website; it is not the article's original publication date.
Abstract
Student entrepreneurship projects often culminate in attractive promotions before learners establish whether a product solves a meaningful problem. This conceptual practice article develops an evidence-driven market-to-message framework connecting customer problem, value proposition, minimum product evidence, selling conversation, and channel-appropriate message. It proposes a traceable claim system, classroom implementation sequence, and rubric focused on evidence, coherence, ethics, and iteration.