Publication record
- Original publication period
- July–December 2025
- Digitized / uploaded online
- August 10, 2026
The digitization/upload date records when this file was added to the website; it is not the article's original publication date.
Abstract
Entrepreneurship education can become overly declarative when learners memorize traits, ownership forms, planning steps, and advertising types without making decisions under uncertainty. This conceptual article develops a case-based, performance-assessment design organized around noticing opportunities, mobilizing resources, testing value, and communicating a defensible venture decision. It proposes a progressive venture portfolio, authentic evidence, and analytic rubrics while separating entrepreneurial learning from business success.